devbundler
Launch

pump.fun Coin Name, Ticker, Image and Description: What Works

How to write a pump.fun coin name, ticker, image and description that people can find and trust, plus the metadata mistakes you cannot fix after the coin is created.

By DevBundler Team · · 5 min read

The short answer

A good pump.fun coin has a name people can say, a short ticker they can type, a square image that reads at thumbnail size and a one or two sentence description of what the coin is. Treat all of it as permanent, because it is set when the coin is created, and avoid names or images you do not have the right to use.

Key takeaways

  • Metadata is written when the coin is created. Plan as if you can never change it.
  • A ticker should be short, easy to type, and not one letter off a well-known coin.
  • Use a square image that still reads clearly at thumbnail size, and only images you have the right to use.
  • Write the description for a stranger scrolling past: what the coin is, in one or two plain sentences.
  • Socials are optional, but links that work and match the coin make it easier for buyers to check you out.

Picture the list of new coins on pump.fun: a column of small square images, a name, a ticker, a line of text, scrolling by. Your coin gets about as long as it takes someone's thumb to move. Everything in this guide is about those few fields, because they are what people see before they see your chart.

Treat it as permanent

The name, ticker, image and description are written when the coin is created. There is no edit button afterwards to rely on, so plan as if every field is final the moment you press launch.

That has a practical consequence: do not write your metadata on launch day. Write it a few days before, read it again the day before, and have someone else read it too.

The name

The name is what people say out loud and type into search. A good one is easy to remember after hearing it once.

A name that works

  • Easy to spell after hearing it once.
  • Short enough to fit in a list without being cut off.
  • Clearly yours, not a copy of an existing coin's name.
  • Not a brand, company or person you have no connection to.
  • Reads the same in a tweet, a chat and a search box.

Using someone else's brand or likeness is a fast way to get a coin flagged, reported or ignored, and it can have legal consequences depending on where you are. Make up your own.

Before you settle, search pump.fun for the name. If a coin with the same or a very similar name already exists, buyers searching for yours will find that one too, and some will buy the wrong coin. A small change to the name now saves a lot of confused messages later.

The ticker

The ticker is the short symbol people type when they search. It matters more than people think, because it is often how a coin gets passed around.

Ticker choices

Works wellCauses problems
Lengthshort, a few letterslong or hard to read
Spellingobvious from the nameunrelated to the name
Uniquenessdistinct from popular coinsone letter off a well-known ticker
Charactersplain letterssymbols or look-alike characters

The "one letter off" case deserves a mention. A ticker that looks like a better-known coin confuses buyers, and people who notice will assume you did it on purpose. Pick something that is clearly its own thing.

The image

The image does most of the work in a list view. It is shown small, next to dozens of others, so detail is wasted.

A few rules of thumb:

  • Square. Lists and avatars crop to a square. A wide image loses its edges.
  • High contrast. It has to work on light and dark backgrounds.
  • No small text. Words inside the image become a smudge at thumbnail size. The name and ticker are already shown next to it.
  • Yours to use. Only images you made, licensed, or otherwise have the right to use.

In DevBundler, you add the image in the launch form and it uploads to IPFS while you review the rest of the launch, so it does not slow down the send. IPFS addresses content by its hash, so the image that is uploaded is the image that stays attached to the coin.

The description

Most descriptions are either empty or a wall of hype. Neither helps. The description is for a stranger who has stopped scrolling for a second and wants to know what this is.

Descriptions that help

  • One or two plain sentences
  • Says what the coin is about
  • Matches the name and image
  • Honest about being a meme coin

Descriptions that hurt

  • Promises of price or returns
  • Walls of emoji and capital letters
  • Claims of partnerships that do not exist
  • Copy pasted from another coin

Never promise returns. Meme coins are speculative and buyers know it; a description that promises profits reads as a warning sign, not a pitch.

Socials

Twitter, Telegram and website are all optional in the launch form. If you add them:

  • Make sure each link works and points to the account you mean.
  • Make sure the account mentions the coin, so a buyer who clicks through finds a match.
  • Leave a field empty rather than linking to something unrelated.

A link that goes nowhere, or to an account that has never heard of the coin, looks worse than no link at all. After launch, post the coin address from the accounts you linked, so people can confirm it is really you.

Putting it in the form

In DevBundler, the coin details are part of the same launch page where you pick the dev wallet and buyers: name, ticker, description, Twitter, Telegram, website and the image. Fill the coin details in first, then leave them alone while you work on the wallets and the split.

  1. 1

    Paste from your proofread note

    Name, ticker and description, exactly as approved.

  2. 2

    Add the image

    It uploads to IPFS in the background while you review.

  3. 3

    Add socials or leave blank

    Only links that work and match.

  4. 4

    Read it all once more

    Before you open the confirmation dialog and press launch.

Metadata is one line on the pump.fun launch checklist, but it is the one you cannot fix later. When it is final, plan the timing with the pump.fun launch day timeline and then follow the full walkthrough in how to launch a pump.fun coin with a bundle.

Frequently asked questions

›Can I change a pump.fun coin's name after launch?

Plan as if you cannot. The name, ticker, image and description are set when the coin is created, so finish them before you launch.

›What size should a pump.fun coin image be?

Use a square image that is clear at small sizes, since most people will first see it as a small thumbnail in a list. Avoid fine text or detail that disappears when shrunk.

›How long should a pump.fun ticker be?

Short enough to type from memory. Most tickers are a few letters; the main thing is that it is easy to search for and not confusable with another coin.

›Do I need a Twitter or Telegram to launch on pump.fun?

No, socials are optional. They do give buyers a way to check who is behind the coin, and a dead or mismatched link looks worse than no link.

›Where is a pump.fun coin's image stored?

The image and metadata are uploaded to IPFS when the coin is created. DevBundler uploads the image while you review the launch, so it does not slow the send down.

Keep reading